Your Lineup. Fully Interactive. Live.
SHOFER enables online users to remotely interact with the physical features of a vehicle, in real time, with robots.
The vehicle is the influencer.
Physical AI with Robotics
SHOFER has three application environments
Online Experience
Any browser or device. Users control the live product from home, on the road, or anywhere with a connection.
In-Store Experience
Large screen on the wall plus a user tablet. Shoppers explore the real product right on the sales floor.
Trade Show Experience
Same large screen in the booth with a user tablet for input. Extend booth reach without building and burning scenery.
Industry Context
Physical retail remains the dominant channel. Experiential and interactive technology drive measurable lifts in engagement, conversion, and ROI.
of U.S. retail sales still flow through physical stores.
Colliers / Retail Brew, 2026
average sales lift from in-store digital signage across 237 campaigns and 30M receipts.
Journal of Marketing / Babson & VU Amsterdam
typical ROI for well-executed experiential campaigns versus traditional advertising.
Street Teams Co / Gitnux 2026 benchmarks
expected ROI within three years from AI adoption among U.S. retailers.
Everseen report, 2025
Features & Benefits
Live Product Control
Shoppers inspect, open, rotate, and operate the real product on a large in-store screen. Physical AI turns passive viewing into active exploration.
Any Device, Any Screen
Secure tunnels deliver the Progressive UI to phones, tablets, and large in-store displays. No app required.
Direct Path to Purchase
Every session hands off to the brand’s official store. Users can buy immediately after driving the product.
Structured Data Record
Encrypted Cloudflare KV record of every interaction — which control was touched first, what the robots did, time spent — delivered to the brand.
One Studio, Every Location
The product stays in a controlled central studio. Every store receives the same live feed on its large screen. No product ships to individual locations.
Always-On & Consistent
Identical experience in every location, every day. Change the studio once and all stores update immediately.
Physical Feature in Every Store vs. Centralized Robot Window
SHOFER is built for brand managers who need consistent product experience online, in every store, and on the show floor — without shipping product or scenery to each location.
Compare placing a physical product feature or demo unit in every store against one centralized robotic studio whose live feed is displayed on a large screen in every location.
| Physical Feature in Every Store | Centralized Remote Robot Window | |
|---|---|---|
| Product placement | Physical unit or demo shipped to and maintained in each store | One product stays in a central studio; every store receives the live feed |
| Consistency | Varies by store staff, inventory, and condition | Identical experience in every location, every day |
| Cost structure | Freight, installation, and upkeep repeated per store | One programmed studio; shared across the fleet |
| Update cycle | Each location updated individually | Change the studio once; all stores update immediately |
| Measurement | Store-level observation, surveys, limited data | Encrypted per-session records from every interaction |
| Path to purchase | In-store staff handoff or delayed | Direct API hand-off to brand store from the screen |
What Every Installation Includes
- Robot Camera
- Robot Arm + Gripper
- ATI adapter for quick change
- Robotic Product Platen
- RoboScreen with discreet OBS feed
- Robotic Projector & Lighting
- DMX Lighting (stationary)
- Video Display + OBS feed
- ElevenLabs VO from text cards
- 12 motions per robot
- In-store GUI from any browser
- Dedicated internet + 8Gb fiber
- In-studio witness cams
User Record Card
Each session generates a unique, encrypted Cloudflare KV record delivered to the brand. The record is deliberately designed to capture high-value human demonstration trajectories suitable for behavioral cloning, GUI-agent training, and process automation. Critically, every data point is tied to the physical product itself and the user’s direct interaction with it through robots under their control.
What is captured
Every meaningful user event is logged with precise timestamps and interface state. The record captures the full trajectory of interaction.
Mouse trajectories and hover timing
Keyboard and form-filling patterns
Screen state paired with actions
Ordered session trajectories
Multi-nodal temporal movement data
Direct product interaction
Every data point is tied to the physical product. The record shows exactly what the user did with the real item under robot control.
Door opened or surface inspected first
What, when, where, and how — under robot control
Camera, lighting, and manipulator actions
Order of feature exploration and time spent
Recovery moves when interaction did not go as expected
Why the data is valuable
Three conditions generate high-signal training examples. When they interact, they eliminate boring data and force the users to navigate real trade-offs.
Different actions take different amounts of time. Comparing a fast successful path against a slow one presents data regarding time-efficiency and discounting.
Visible Partial Observability
Information is hidden but can be uncovered. The contrast between acting blindly and acting after uncovering a variable creates high-signal examples for exploration.
Recoverable Error Surfaces
Mistakes can be fixed rather than ending the session. Decision making on the boundary of error and correction explores resilience and produces stronger signals than flawless paths alone.
Instrumented by design
Normal human use produces high-value trajectories. Every meaningful event — including attempted clicks during ghost periods — is logged with precise timestamps and interface state. The logging schema is part of the scientific instrument, not an afterthought. Variable temporal cost, visible partial observability, and recoverable error surfaces generate contrasting, high-signal examples for training.
Product-first sequence
Which control was touched first. Whether a door opened or a surface was inspected. The exact robot motions that followed. Camera framing, lighting state, and sound changes are all paired with the product feature being explored. The record is not abstract UI data — it is a direct map of human intent onto the physical product.
Encrypted & delivered
An intelligently extracted Cloudflare KV record that is encrypted, uniquely identified, and delivered directly to the brand as a structured data asset in a format and syntax for easy ingestion into the brand's knowledge base systems.
All roads lead to the shop
Session
Interaction
Record
Store
The record ties user intent directly to the physical product and hands off to the brand’s official store. Every session is a path to purchase.
EDU Student Lab Enabler LEARN MORE
Enterprise Community Service · Turnkey Branded STEM Offering
A complete turnkey add-on that makes your original studio investment even stronger. Your existing live product feed becomes a timed, branded STEM lab for grades 3–12 through our school network. No extra hardware. No classroom installs. One studio serves many schools — and every student session strengthens preference for your product.
Turnkey Delivery
We handle scheduling, access windows, and network delivery. Your team does not manage school logistics. The same studio you already run simply opens additional timed sessions.
Branded STEM
Your product is the subject. Students learn engineering, design, and systems thinking while interacting with your brand in a positive, controlled setting.
Customer for Life
Students who drive, question, and understand your product in school are far more likely to choose it later. The lab creates lasting preference.
Budget Efficiency
No new hardware ships. No per-school build-out. Your original investment delivers more value through community service and early brand exposure.
Grades 3–12
Age-appropriate Progressive UI modes. One feed serves elementary through high school with different interaction depth.
Network Delivery
Delivered through the robotic.shopping school network. One studio, many schools, zero classroom hardware.
RoboClawLab
SHOFER Gallery
Start with a Small Studio or schedule a conversation about a full multi-location installation.